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Facebook Aims to Socialize the Olympics With Dedicated Athlete Hub
In a move that could strengthen Facebook‘s presence as a major content hub, the company has launched Explore London in response to this summer’s Olympic Games. The dedicated hub provides viewers with...
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Early Data Suggests Facebook’s Mobile-Only Ads Outperform Desktop
Earlier this month, Facebook introduced a mobile-only advertising option. Although not much time has passed, it appears that the social network’s mobile ads are already outperforming its desktop ads....
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Integrate Facebook Likes With Your Mobile Apps
This week, Facebook announced that it will no longer approve custom Like actions. Instead, the social network now allows developers to add an Open Graph-enabled Like action to their apps. Facebook’s...
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Keep Visitors on Your Site Longer With Google +1 Recommendations
This week, Google announced that its +1 button will start delivering a customized list of suggested content across sites when visitors hover over it. Google’s +1 button, which is similar to Facebook‘s...
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Facebook Adds Minor Updates for Page Management
Facebook Page admins are in for a treat this week as the social network has rolled out some minor, yet helpful updates. Previously, if your Page had more than 100 Likes, you had to fill out a form...
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Study Reveals How Activity on Facebook Can Affect Web Traffic
By now it’s pretty clear that the “if you build it, they will come” stance doesn’t really work with social media. But despite activity, many brands still struggle with getting fans to buy their...
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Test Facebook Ad Options Without Publishing Posts
There’s been a lot of conversation surrounding the effectiveness of Facebook ads. One of the best ways to determine if they’re right for you is to test them yourself. Starting this week you can do just...
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Social Media Resources for Business: Apple Maps, Spam, and Pinterest
This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference. Check out our...
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Facebook Rolls Out Timeline for Pages on Mobile Devices
More than four months have passed since Facebook introduced Timeline for Pages on desktop. Now, the social network is bringing the revamped design to mobile. Timeline for personal Profiles rolled out...
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Facebook Tests Subscribe Button for Pages
Last September, Facebook introduced the Subscribe button, which allows you to share updates with a wider audience. Now it appears the social network is testing it with Pages. Currently members can...
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Here’s How 3 Successful Brands Schedule Facebook and Twitter Posts
Social media is providing brands with the opportunity to stay connected with their customers around the clock from any location, and exactly when to engage seems to be on everyone’s minds lately. It’s...
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5 Sports Teams Doing Social Media Right
People love talking about sports, whether it’s trash-talking the opposing team, sharing stats with fellows fans, or sharing their team pride. While TV and radio have done a great job of keeping fans...
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Facebook Tests ‘Like’ Prompt After Check-In
Continuing its mobile expansion, Facebook is testing a module that prompts members to Like a Page after checking in to a location. Currently Facebook users can check in to your business from their News...
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How to See Who Subscribes to Your Facebook Page
Facebook Page admins now have a way to find out how many subscribers are following their posts. When the social network rolled out Interest Lists in March, it gave members the option to subscribe to...
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Facebook Cracks Down on Fake Likes
Today Facebook announced that it has updated its processes in an effort to combat fake Likes. Moving forward, Likes that have been obtained by malware, compromised accounts, deceived members, or...
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2 Brands With Millions of Facebook Fans (And How They Did It)
For companies working to build a strong presence on Facebook, it can start to feel like an overwhelming numbers game. How do you get that ever-elusive number of Likes to steadily increase? The good...
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Why Fortune 500 Companies Are Hesitant to Leverage Social Media
It seems fairly obvious that social media would now make up a large part of any business’ branding strategy, but the emerging pattern seems to be that the bigger the company, the less likely it is to...
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Why Your Facebook Page Is More Useful to Consumers Than Your Website
For anyone doubting the power of social media, you might want to reconsider. According to a recent study, about 50 percent of consumers think a brand’s Facebook Page is more useful than a website. Out...
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Fan Counts Decline as Facebook Removes Fake Likes
This week, Facebook confirmed that it has started removing Likes that have been obtained by malware, compromised accounts, deceived members, or purchased. The company originally stated that “less than...
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Every Type of Facebook Advertising and How to Use Them
Facebook Ads are a great way to increase your audience on the social network and drive more engagement to your Facebook Page. There are many options offered to you through Facebook’s Marketplace, but...
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